Product placement in books as well as films

10 10 2013

“Marcia just loved the feeling as the ice cold Coke slipped down her dry throat, lubricating, satisfying, cooling…”

That will be £1,000 please Mr Cola. Please pay by return. Cash preferred! Oh, you’d prefer a pay per book deal, would you? OK. Should we start at 10p per hardback and negotiate from there?

It works for film makers so there must be an argument for it to work for books as well. Should JKR get a slice of the coffee profits next to the Platform 9¾ at Kings Cross? Should Brown get a piece of the tourist pounds spent at the Louvre or Florence? Jodhpur in India is getting a mention in one of my upcoming stories so perhaps if I mention which airline I intend my heroine to travel by could mean a ticket or two wings its way to me.

I do wonder how prevalent it is both in the rarefied heights of the global author meeting global consumer brand but also down at the grass-roots. Local authors are writing by the thousand all the guidebooks, the walking trail maps, the home-town set novellas – do they get the free coffee for mentioning Kiara’s Koffee shop or a pint a day from the “best little pub in Lower Froyle” which a fictional detective likes to frequent?

Alternatively should writers never reference real things, real places, real people? I do it. All the time. I love that I can base my books on real locations, love that readers may come and see where my imagination placed a character. What does it hurt?

Did I mention how much I like Bentleys and Jaguars – fine automobiles all!

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